Privacy Policy

Privacy Policy for DERMASIA-EG

Last Updated: 9/1/2026

This Privacy Policy describes how DERMASIA (the “Site“, “we“, “us“, or “our“) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.dermasia-eg.com.

1. Information We Collect

We collect information that identifies, relates to, or describes you. The types of information we collect include:

• Personal Identifiers: Name, shipping address, billing address, email address, and phone number.
• Payment Information: Credit card numbers or other payment methods (processed through secure third-party gateways).
• Commercial Information: Records of products purchased or considered.
• Technical & Usage Data: Your IP address, browser type, device information, and time zone.

1. Cookies and Tracking Technologies

We use Cookies and similar tracking technologies to enhance your experience and gather data on how you interact with our website.

• What are cookies? Small data files placed on your device.
• How we use them: To remember your cart items, recognize you on return visits, and analyze website traffic.
• Your Choice: You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, some parts of our Site may not function properly without them.

1. Logging Actions and Behavior

To provide a personalized shopping experience and improve our services, we log your actions and behavior on our website, including:

• Pages you viewed and products you clicked on.
• Search terms you used on the site.
• The duration of your visit and navigation paths.
• How you interacted with marketing emails or advertisements.

1. How We Use Your Information

We use the collected information for various purposes:

• Order Fulfillment: To process payments, arrange shipping, and provide invoices.
• Communication: To send order updates, respond to inquiries, and provide marketing materials (with your consent).
• Optimization: To monitor and analyze trends, usage, and activities to improve the user experience and website performance.
• Security: To protect against fraudulent transactions and monitor for potential security threats.

1. Sharing Your Information

We share your Personal Information with third parties who help us use your information as described above. For example:

• Service Providers: We use WooCommerce to power our store.
• Payment Processors: We use Geidea as the safest, most reliable gateway.
• Analytics: We use Google Analytics to help us understand how our customers use the Site.

1. Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

1. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you.
• Request that your personal information be corrected or deleted.
• Object to certain processing of your data.

1. Contact Us

For more information about our privacy practices, or if you have questions, please contact us by email at customercare@dermasia-eg.com or by mail at:

53 Capital Mall, 1st District, 5th Settlement – New Cairo, Egypt.